About us
On every street, there's a story waiting to unfold.
Rue Haya was born from the beautiful intersection of cultures—where the timeless elegance of Parisian streets meets the graceful essence of modesty. "Rue," meaning street in French, and "Haya," symbolizing modesty and self-esteem in Arabic, together create more than a name—they create a path. A path for women to walk in confidence, authenticity, and effortless style.
Our Story
Rue Haya began with a simple belief: that modest fashion should never ask you to choose between your values and your style.
Founded by a Palestinian-American-Canadian family with roots spanning multiple continents, we understand what it means to navigate multiple worlds—to honor heritage while embracing modern life, to seek elegance that feels both familiar and fresh. We created Rue Haya for women like us, and women like you, who refuse to compromise.Working with our trusted production partners in Egypt, we've built something deeply personal: a brand where every stitch carries intention, every fabric choice matters, and every piece is designed to make you feel like the best version of yourself.
What We Believe
At Rue Haya, we believe modesty is not bound by borders or age. It is universal, personal, and beautifully diverse.
Our curated collection celebrates women from all walks of life—whether you're a young professional charting your own course, a mother balancing a thousand roles, or a woman who's learned that true style is timeless. We create for the woman who values substance over trends, quality over quantity, and grace over everything.
Each piece is thoughtfully selected to embody comfort and individuality—whether you're strolling through cobblestone streets, attending special gatherings, or simply embracing the everyday with quiet confidence.
Our Craft
From the very first sketch to the final stitch, every piece goes through a journey of care. Designed or selected by our creative team and crafted by skilled artisans in our Egyptian production facility, each garment is inspected with love and delivered to you with pride.
We don't chase fast fashion. We chase quality, fit, and pieces that become trusted companions in your wardrobe—not just for a season, but for years to come.
Our Mission
To offer timeless, modest fashion that celebrates cultural elegance and empowers women to walk their own path with confidence, authenticity, and grace.
Our Vision
To redefine modern modest fashion as a universal language that bridges cultures, honors individuality, and inspires women worldwide to embrace their story through intentional, stylish choices.
The Rue Haya Woman
She is ageless. She is fashion-aware and values her cultural identity, but she seeks modern, effortless pieces that align with her principles. She knows what she wants. She walks with purpose. She creates her own path.
Rue Haya is more than fashion. It's your street. Your story. Your style.
Welcome to Rue Haya—where modesty takes its own path.
FAQ
Who is Rue Haya?
Who we are: Rue Haya is an independently owned modest fashion brand, founded by a dual AmericanCanadian family originally from Palestine, in partnership with a trusted Egyptian production facility.
Where we operate: Our main warehouse is in Texas, with additional fulfillment through a 3PL partner in Florida.
Where products are made: All garments are designed or selected by our creative teams and produced with care in Egypt.
How we ship: Orders are shipped directly to customers worldwide. For the U.S. and Canada, we consolidate shipments and distribute them domestically to ensure no extra duties or surprise fees due to tariffs. We're also building inventory in the U.S. so future orders ship even faster.
We want you to feel completely safe shopping with us. If you ever have questions about our ownership, production, or shipping, please reach out—transparency is our promise.
Are you affiliated with Annah Hariri or other brands?
No, Rue Haya is completely independent and not affiliated with Annah Hariri or any other brand.
We understand why people ask—modest fashion styles can look similar across brands. That's because many fashion companies source from the same suppliers. But Rue Haya operates its own production facility with a different team, vision, and values.
Our focus is on trust, transparency, exceptional quality control, and customer care. We curate each piece carefully, and we're always working to bring fresh, unique styles to our collection.
How do I know Rue Haya is trustworthy?
We're a new brand, and we know trust is earned. That's why we're committed to:
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Fast responses & clear communication – We're here when you need us
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Transparent shipping & return policies – No hidden fees, no surprises
- Honest service, always – We mean what we say and stand behind every piece
Where do you ship from?
We ship from our fulfillment centers in USA and Egypt, depending on your location and stock availability. This helps us offer faster and more reliable shipping times worldwide.
Do you offer returns or exchanges?
Yes! We want you to love what you wear. If something isn't quite right, you may return or exchange it within 14 days of delivery. Please review our Returns Policy for full details.
How can I contact you?
We're here to help:
Email: support@ruehaya.com
Phone/WhatsApp (USA): +1 214 437 2169
Phone/WhatsApp (Canada): +1 226 984 7624