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Privacy policy

Last updated: September 15, 2026

Visitors from the European Union, EEA, or United Kingdom: please read Section 12 — Privacy Notice for EU/EEA and UK Visitors. It explains how we handle sensitive data and how you control tracking through our cookie banner. You can change your choices at any time using Cookie Settings at the bottom of every page.

Introduction

This Privacy Policy describes how www.ruehaya.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

This website and the Rue Haya brand, including the domain ruehaya.com, are owned and operated by Shoppers Avenue LLC. For purposes of this Privacy Policy, references to "Rue Haya," "we," "us," or "our" refer to Shoppers Avenue LLC, the legal entity responsible for operating the website and handling personal information collected through it.

1. Collecting Personal Information

When you visit the Site, we collect certain information about:

  • Your device (e.g., browser version, IP address, time zone, cookie data, viewed products, search terms, and interaction with the Site).
  • Your orders (e.g., name, billing/shipping address, payment details, email, phone number).
  • Customer support inquiries (e.g., name, email, order details).

Purpose of Collection

We collect this information to:

  • Process your orders and payments.
  • Provide customer support.
  • Improve the Site's functionality and user experience.
  • Prevent fraud and enhance security.

How We Collect Data

  • Automatically through cookies, log files, web beacons, and tracking tools (for visitors in the EU/EEA and UK, non-essential tools only run after you consent — see Sections 8 and 12).
  • Directly from you when you place an order or contact us.
  • From third-party services (e.g., advertising and analytics partners).

Data Sharing

We may share your Personal Information with:

  • Our e-commerce processor Shopify for order processing.
  • Logistics partners (DHL, FedEx, etc.) for shipping and delivery.
  • Advertising platforms (Meta/Facebook & Instagram, Google, TikTok, Pinterest, Snapchat) for targeted marketing.
  • Analytics and site-improvement tools (Shopify Analytics, Google Analytics, Hotjar) to understand how visitors use the Site.
  • Email and SMS marketing (Klaviyo) to send you updates if you subscribe.
  • Review platforms (Trustpilot, Judge.me) to collect and display product and store reviews.

We do not sell your Personal Information.

2. Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us at support@ruehaya.com to request deletion.

3. Behavioral Advertising

We use your Personal Information for targeted advertising to show you relevant products and offers. For visitors in the EU/EEA and UK, this only happens if you allow Marketing & Advertising Cookies in our cookie banner.

You can opt out of targeted ads here:

4. Using Personal Information

We use your Personal Information to:

✅ Process orders and payments.
✅ Provide customer support.
✅ Deliver products to your location.
✅ Keep you updated on new offers and promotions.

5. Your Rights (GDPR, UK GDPR & CCPA Compliance)

If you are a resident of the European Economic Area (EEA), the United Kingdom, or California, you have the right to:

🔹 Access the Personal Information we hold about you.
🔹 Request corrections, updates, or deletion of your data.
🔹 Object to data processing for marketing purposes.
🔹 Withdraw consent at any time (for cookies, use Cookie Settings at the bottom of any page).
🔹 Lodge a complaint with your local data protection authority.

📩 To exercise your rights, contact us at: support@ruehaya.com

EU/EEA and UK visitors: see Section 12 for more detail.

6. Data Retention

We retain your Personal Information for as long as necessary to fulfill our services unless you request its deletion.

7. Automated Decision-Making

We use limited automated decision-making to:

  • Prevent fraud (e.g., blocking repeated failed transactions).
  • Enhance security.

Our Shopify processor applies security measures to detect fraudulent transactions.

8. Cookies & Tracking Technologies

Cookies and similar technologies help our Site work, help us understand how it is used, and, with your permission, allow us to show you relevant ads.

Cookie Consent

Visitors from the EU/EEA and UK see a cookie banner on their first visit. Non-essential cookies (Functional, Analytics, and Marketing & Advertising) stay off until you choose Accept All or switch them on under Preferences. You can change your choice at any time using Cookie Settings at the bottom of every page.

Types of Cookies We Use

  • Essential Cookies — Keep your cart, login, checkout, and payment secure. Always on. (Shopify)
  • Functional Cookies — Remember your preferences (language, currency, etc.). (Shopify)
  • Analytics Cookies — Help us understand how visitors use our Site. (Shopify Analytics, Google Analytics, Hotjar)
  • Marketing & Advertising Cookies — Show you ads for products you browsed and measure ad performance. (Meta Pixel, Google Ads, TikTok Pixel, Pinterest Tag, Snap Pixel, Klaviyo)

Managing Cookies

Use Cookie Settings at the bottom of any page. You can also disable cookies through your browser settings, although this may affect your browsing experience. For details on managing cookies, visit: www.allaboutcookies.org

9. Do Not Track Signals

Currently, we do not alter data collection practices when a Do Not Track signal is detected from your browser due to the lack of an industry-standard approach. Visitors in the EU/EEA and UK can control tracking using our cookie banner and Cookie Settings.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices.
  • Legal or regulatory updates.

We encourage you to review this page periodically for any changes.

11. Contact Information

📩 Email: support@ruehaya.com
📞 Phone / WhatsApp: Canada: +1 226 984 7624 / USA: +1 214 437 2169
📍 Address:
Canada: 1666 Phillbrook Drive, London, Ontario N5X 2W6
USA: 5015 Addison Circle #1194, Addison, TX 75001, United States

12. Privacy Notice for EU/EEA and UK Visitors

12.1 About Rue Haya and How We Collect Your Data

Rue Haya is an e-commerce retailer specializing in modest women's fashion, including abayas, prayer gowns, maxi dresses, hijabs, and coordinated modest fashion sets. Our website serves a global audience, including visitors from the European Union, the EEA, and the United Kingdom. Shoppers Avenue LLC is the data controller for personal data collected through ruehaya.com.

When you visit ruehaya.com, we may infer certain information about your interests and practices based on your browsing. Because Rue Haya's products and brand focus on modest fashion and Islamic/spiritual occasions, your visit to our site may imply information about your religious beliefs, spiritual practices, or cultural affiliation — even if you do not explicitly share that information with us.

12.2 Special Category Data: Religious Beliefs and Practices

Under the General Data Protection Regulation (GDPR) Article 9 and the UK GDPR, certain categories of personal information — including data revealing religious beliefs, spiritual practices, or similar convictions — are considered "special category personal data" and require extra legal protections.

We acknowledge that:

  • Your visit to our website and your browsing behavior may reveal information about your religious affiliation or spiritual practices.
  • This information may be collected through the tracking technologies described below, but only if you consent.
  • This is a category of sensitive data under the GDPR and requires your explicit, informed consent to process.

12.3 Tracking Technologies

Meta Pixel. Rue Haya uses Meta Pixel (operated by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland) to measure and improve our advertising. Meta Pixel is a small piece of code that:

  • Records your visits to specific pages.
  • Tracks actions you take on our site (browsing, adding to cart, purchases).
  • Sends this information to Meta, including to servers in the United States.
  • Allows Meta to create audiences based on your behavior.
  • Enables us to target ads to you and similar visitors on Meta platforms (Facebook, Instagram).

When Meta Pixel is active, it collects and transmits:

  • IP address
  • Browser and device information
  • Pages visited and time spent
  • Products viewed or added to cart
  • Purchases completed
  • Referring website

In the context of a modest fashion e-commerce site, this information may reveal or imply information about your religious affiliation or spiritual beliefs and practices.

Other Advertising and Analytics Partners. With your consent, we also use tracking technologies from the following partners. They collect similar information (such as IP address, device information, pages and products viewed, cart activity, and purchases), which in the context of our store may also reveal or imply your religious or spiritual interests:

  • Google (Google Ireland Limited) — Google Analytics and Google Ads, for site analytics and advertising
  • TikTok (TikTok Technology Limited, Ireland) — TikTok Pixel, for advertising on TikTok
  • Pinterest (Pinterest Europe Limited, Ireland) — Pinterest Tag, for advertising on Pinterest
  • Snapchat (Snap B.V., Netherlands) — Snap Pixel, for advertising on Snapchat
  • Klaviyo (Klaviyo, Inc., USA) — onsite sign-up forms, browsing activity, and email/SMS marketing
  • Hotjar (Hotjar Ltd., Malta) — session analytics and heatmaps to improve our site

12.4 Your Rights and Choices

You have the right to:

  • Withdraw consent at any time — you can disable Meta Pixel and other tracking without penalty using Cookie Settings.
  • Access your data — request a copy of the personal data we hold about you, and request data our partners hold about you through their own tools.
  • Correct or delete your data.
  • Object to processing — ask us to stop processing your data for advertising purposes.
  • Data portability — receive your data in a commonly used format.
  • Lodge a complaint — contact your local data protection authority if you believe your rights have been violated.

12.5 How to Opt Out

  • Click Cookie Settings at the bottom of any page and switch off Analytics and Marketing & Advertising Cookies, or choose Reject All.
  • Use each platform's ad settings listed in Section 3 (Meta, Google, TikTok, Pinterest, Snapchat), or tools like AboutAds.info or YourOnlineChoices.eu.
  • Disable cookies through your browser settings.

12.6 Your Consent Is Required

We do not use Meta Pixel, Google Analytics or Google Ads, TikTok Pixel, Pinterest Tag, Snap Pixel, Klaviyo onsite tracking, or Hotjar without your consent. If you are visiting from the EU/EEA or UK:

  • A cookie consent banner will appear when you first visit our site.
  • You must actively agree (by clicking Accept All or switching on the relevant category) before these tools load. Closing or ignoring the banner is not consent.
  • If you do not consent, these tools will not load and your behavior will not be tracked for analytics or advertising.
  • You can change your choice at any time using Cookie Settings.

12.7 Legal Basis for Processing

For EU/EEA and UK visitors:

  • Special category data (religious/beliefs): your explicit prior consent (GDPR Article 9(2)(a)).
  • Marketing & advertising cookies (Meta Pixel, Google Ads, TikTok Pixel, Pinterest Tag, Snap Pixel, Klaviyo tracking): your consent (GDPR Article 6(1)(a)).
  • Analytics cookies (Shopify Analytics, Google Analytics, Hotjar): your consent (GDPR Article 6(1)(a)).
  • Order processing and delivery: performance of a contract with you (GDPR Article 6(1)(b)).
  • Marketing emails and SMS: your consent when you subscribe (GDPR Article 6(1)(a)).
  • Essential cookies, fraud prevention, and security: our legitimate interests in operating a secure store (GDPR Article 6(1)(f)).
  • Tax and accounting records: compliance with legal obligations (GDPR Article 6(1)(c)).

12.8 Data Transfers to the United States

Rue Haya is based in the United States, and some of our service providers — including Meta Platforms, Inc., Google LLC, Pinterest, Inc., Snap Inc., Klaviyo, Inc., and Shopify — process data in the United States. TikTok may process data in the United States and other countries. These transfers occur based on:

  • Your explicit consent (as gathered via our cookie banner), for tracking data.
  • Standard Contractual Clauses and, where applicable, the EU–U.S. Data Privacy Framework and UK Extension.
  • Each provider's data processing terms, including Meta's Data Processing Terms and Business Tools Terms.

You can review Meta's data handling in its Data Processing Terms (https://www.facebook.com/legal/terms/data_processing_terms) and Business Tools Terms (https://www.facebook.com/legal/technology_terms).

12.9 Contact Us

Data protection and privacy questions:

  • Email: support@ruehaya.com
  • Website: ruehaya.com/policies/privacy-policy
  • Postal: Shoppers Avenue LLC (Rue Haya), 5015 Addison Circle #1194, Addison, TX 75001, United States

Data protection authorities:

Thank you for trusting Rue Haya!